jueves, febrero 22, 2024
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On website in Denmark: Behind the scenes with Veo

This yr, I’ve spent plenty of time on the highway, assembly with prospects and capturing their tales for Now Go Construct. As we speak, we’re releasing one among my favourite episodes, which options Veo, a sports activities know-how startup primarily based in Denmark. And whereas I may spend a complete put up on their historical past or their tech stack, I need to do one thing a bit completely different. I need to concentrate on what occurs behind the scenes.

An amazing quantity of effort goes into creating every episode of Now Go Construct. From buyer analysis, to pre-production, to filming, to post-production, the method spans months. Take for instance, interviews. We spend hours upon hours (generally a full week) interviewing prospects and gathering B-roll simply to provide a single 20-minute episode. It’s an unbelievable quantity of labor, however work I discover attention-grabbing, as a result of I’m always studying how our prospects are utilizing know-how to unravel exhausting issues. However what occurs to the remainder of the footage?

Loads of what we movie is left on the slicing room ground. Veo is an ideal instance. I had a chance to take a seat with two of the co-founders, Keld and Henrik, for practically 90-minutes. We mentioned every thing from the overwhelming work it takes to get a startup off the bottom to the challenges they’ve confronted constructing their very own {hardware}. However plenty of this didn’t make it into the episode. So, I’d wish to share a little bit of that dialog with you now (and don’t fear, now we have trimmed it right down to 15-minutes).

In some ways, Veo embodies the management ideas we maintain true at Amazon, like “Invent and Simplify”, and “Are Proper, A Lot”. They work backwards from the client, and drive their choices with knowledge. It’s a useful lesson for startups and younger companies alike.

It was an absolute pleasure to fulfill Keld, Henrik, and the entire great individuals at Veo. I hope you get pleasure from the most recent episode as a lot as I loved filming it. Now, go construct!



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